OX-Commerce webshop
Gastroimpuls
Gastroimpuls: New webshop with Microsoft Dynamics integration
Gastroimpuls Hunkeler Gastro AG has been a leading Swiss supplier of hotel and restaurant equipment since 1901. In addition to distributing high-quality products, the company develops innovative solutions for the industry. With a product range of nearly 20,000 items, Gastroimpuls relies on a sophisticated and standardized data structure, which, among other things, enables the automated creation of its print catalog.
Challenge: Digitalization & System Integration
Gastroimpuls needed a comprehensive eCommerce solution for B2B and B2C that integrates seamlessly with Microsoft Dynamics 365 Business Central. A particularly challenging aspect was implementing a complex tiered pricing and discount logic that accommodates different price and discount groups. The system also required powerful search and filter functions to enable fast and targeted product searches.
Solution: Webshop with Microsoft Dynamics integration for maximum efficiency
By developing a modern online shop with full Microsoft Dynamics 365 Business Central integration, a solution was created that works optimally for both business customers and end consumers. The combination of detailed product data, intelligent pricing logic, and automated processes ensures efficient management and high user-friendliness.
Extensive product range with detailed product data
Gastroimpuls offers a wide product range with precise product descriptions. The data structure enables rapid updates and ensures consistent information in the webshop and print catalog.
Dynamic pricing logic for individual conditions
The integrated pricing and discount logic takes into account price groups, bulk discounts, and discounts across the entire product range. This ensures that customers always receive the most competitive prices.
Manufacturer websites with series overview
Each manufacturer's page contains a detailed description and an overview of the available product lines. This improves user navigation and simplifies product selection.
Voucher logic from Dynamics NAV
Customers can redeem individually generated vouchers directly in the online shop. Synchronization with Navision enables seamless management and allocation of discounts and special offers.
Powerful search and filter functions
Thanks to an intelligent search function with extensive filter options, customers can quickly find the products they need. The filter criteria are based on specific product features and categories.
Sales promotion measures for higher conversion rates
The online shop includes various promotional tools that specifically address customer needs. These include personalized offers, discount campaigns, and automated product recommendations.
Conclusion
With its new webshop and seamless Microsoft Dynamics 365 Business Central integration, Gastroimpuls has taken another step towards digital transformation. The combination of detailed pricing logic, intelligent search function, and automated processes optimizes online sales and increases efficiency for both customers and the company.
Want to know how a custom webshop and ERP integration can make your business more efficient? Contact us today for a tailored consultation and discover the advantages of a modern digital solution!